The most difficult about competitive play is the amount of organisation and planning to get two clans together for a match. It requires third party websites and calendars and even then you need to trust the other side to show up.
My point is, the bar into competitive play is too high for the average gamer. The idea alone of having to reserve fixed times in your agenda for a video game makes me sweat. Video games should be able to be played at an time you like.
Blizzard and most online chess games already figured it out. Integrated competition and matches. In World of Warcraft, you form a group and sign yourself up into a qeue while the system automatically finds another team equal to your experience and rating.
I think, why isn’t this possible for shooters? How hard is it to simply be able to gather your clan together and sign up into a waiting line while you’re automatically matched with another clan? This would lower the bar for ‘public competition’ by miles.
An integrated competition option would open up a vast range of possibilities. A group of friends who can’t call themselves a clan yet can still sign up under ‘skirmishers’ and join a group of like minded players so the system could group them up in a make-shift clan to still experience how it would be to fight against a real clan (who of course have the option to reject make-shift clans, but would still appreciate it for practice sessions).
Seriously, there’s so much you can do with an automatic match system. Brink is already attempting to blend the difference between singleplayer and multiplayer, why not take that extra step and try to blend public play with competitive play?